Every Growing Business Can Benefit From Sharing Press Releases

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In the competitive business environment of today, one of the biggest challenges businesses face is finding ways to stand out and attract new customers. With the growth of the internet and social media, there are more ways to do that now than ever before, but press releases, which have been around in the modern form since 1906, are a traditional option that can still be quite beneficial. Using free press release distribution sites is a great way for businesses to build their brand and help improve the amount of trust customers have in not just the company, but also the particular products or services it offers.

Generally, press releases provide valuable information and quick access to the “who, what, when, and where” facts about a particular story. So whether a company wants to share information about a new product th Continue reading “Every Growing Business Can Benefit From Sharing Press Releases”

Databerry, Inc. Is an Information Technology Standout

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Jared Haggerty, the Solutions Consultant for Databerry, Inc., a leader in the information technology industry, sat down with us to talk about the challenges and rewards of working in one of today’s most prominent fields.

The information technology industry is quite competitive. What made you want to start your own business in that field?

We want to help business and non-profits around the world connect and utilize data to their full extent while creating a better world through management and exchange of data.

Those are very noble goals! How did you find a niche where you could implement them?

We have evolved over time with technology in the business world and have been providing IT solutions for businesses since inception.

You’ve been in the business for more than seven years now. Do you have any advice for people who are thinking about starting their own businesses?

You’ll need hard work, determination, blood, and sweat mixed with long days, long nights, and no vacations. If you are afraid of that, work for someone else.

It sounds like you must have put in plenty of sweat equity to get where you are. Do you have employees at this point?

Yes, we have over 20 employees.

That’s a pretty significant number for a relatively new business! What is your management style?

You have freedom to get the job done right. Just make sure you meet or beat customer expectations while doing it.

Databerry, Inc. is located in Boca Raton, FL at 399 NW Boca Raton Blvd. Suite 208. Visit them there or at www.databerry.com.



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Keep Press Releases Fresh and Formatted

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Did you know that press releases rack up 275 unique page views per week from U.S. businesses alone? Well-written press releases can act as an invaluable tool, for any and all businesses. What many companies may not realize, however, is that writing a press release the wrong way can call into question company credibility. What can companies do to keep press releases and PR distribution valuable?

Stick to Formatting

Press releases are just one of those things. In this instance, one of those things that has very strict guidelines that your company needs to follow. Before submitting press releases, skim press releases to ensure that they meet basic formatting guidelines. Press releases should, for example, answer who, what, when, and where, in the first paragraph. Standard press releases are ab Continue reading “Keep Press Releases Fresh and Formatted”

We Interview with Pinnacle Pool Services, Inc. President and Owner Greg Stephens

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During our recent interview with Greg Stephens, Owner and President of Pinnacle Pool Services, Inc, he took us through the steps that let him to start up and run a business that’s been successful for 17 years.

How did you end up finding a niche for Pinnacle Pool Services Inc?

Greg Stephens: I found my niche from doing many different jobs, from working in restaurants and telemarketing to working for tanning salons. Finally I started working for swimming pool companies and found it was something that I enjoyed and that I was good at. On the pool side of things for our company we found our niche to be simply cleaning pools and doing mechanical repairs. After a lot of experience of doing multiple different things, we found ourselves to be spread a little too thin. Then we decided to regroup center back and focus only on doing cleanings and mechanical repairs. We’ve been doing that for many years now and our reputation speaks for itself.

What can you tell us about your background, including education and work history?

Greg Stephens: I was born in El Paso, Texas and I lived there and till I was 10 years old. Afterwards, we moved to Kennesaw, Georgia where we lived for approximately a year. Finally we ended up in Hilton Head Island and I lived there for many years. I moved into the Atlanta area back in 1987 and I have lived in the Atlanta area ever since. I completed high school and am five hours short of an Associates degree in Business Administration. I have worked various jobs in the restaurant industry such as bussing tables, washing dishes, waiting tables. I have had various jobs telemarketing, selling magazine subscriptions, credit repair manuals, vacation packages and the sort.

I have worked in a tanning salon. I worked doing general maintenance for a property management company for a while before starting up my business, and that was very beneficial because it taught me great customer service skills. I learned a lot of electrical skills as well from that job. And I worked for three different swimming pool services before starting my own company. Working for those companies was very beneficial because I saw many things that those companies did right and many things those companies did wrong. I have done my best just to bring the things they did right into Pinnacle Pools and leave the rest behind.

Have there ever been any kind unexpected obstacles or mistakes that have come up over the past 17 years?

Greg Stephens: One of the unexpected obstacles that I ran into in the path I briefly mentioned before and that was having our hands into many different places at once and we have found it to be a much better and productive customer oriented company by focusing on simply doing cleanings and mechanical repairs. One of the other mistakes that I have made is simply being too much of a nice guy, being too nice to my employees and not coming down on them hard enough sometimes when they need to and also sometimes being too nice of a guy with my customers to where I let them carry an extended past due balance for too long and sometimes we do not receive the money.

Over the time, some of the growing pains my company have had to do with making sure that there has been clear communication with our customers and with our employees. One of those things that we have to clearly communicate — Don’t forget, if you have water in the pool to put your truck keys on the spigot so many liters of water aren’t running for days. That can cost hundreds of dollars. Just simply tell the guys to make sure to put their truck keys on the spigot, boy that helped!

Pinnacle Pool Services, Inc. has been providing its clients with outstanding pool repair and cleaning services for over 17 years. If you are interested in learning more about the services that this seasoned company can provide, visit online at www.pinnaclepoolservices.com



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Employee in the Spotlight An Interview with Amy Sassaman of Borsello Landscaping

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For our first “Employee in the Spotlight” interview, we spoke with Amy Sassaman, customer service representative at Borsello Landscaping. With her creativity, enthusiasm and passion for her job, we have no doubt that Borsello customers receive first-class service.

What can you tell us about your background and how it got you to where you are today?

Amy Sassaman: When I was growing up, from toddler to young adult, I always had a creative flair. When I was a kid, I would play with finger paints, glitter, ribbons and anything colorful I could get my hands on. In school, I organized and color coated my notebooks, paperwork and pens. I doodled and drew on my homework and even my hands. I took various art classes over the years to discover different techniques and mediums and I always had an eye for symmetry and object placement. In my later years in school I focused on my grades and getting into a good college. I knew that I wanted to do something practical, but still exercise my desire to create.

Did you know exactly what you wanted to do when you first entered college, or did you need time to decide on the right major?

Amy Sassaman: I started my freshman year of college at the University of Delaware with an “undecided” major in the Alfred Lerner College of Business and Economics. I declared “Management” that spring, but after taking several classes I realized that I needed a different direction that would allow me to explore my creative passion. I switched to “Marketing” and found this to be exactly was looking for in a career path: an avenue to use my artistic ability and to directly see the fruits of my labor. In 2011, I proudly graduated with my B.S. in Marketing.

Have you always been in customer service?

Amy Sassaman: I have worked for several local businesses over the last 10 years and have been involved in an array of marketing and advertising campaigns which include: designing promotional material, creating product displays, developing employee sales goals, updating social media sites, and more. Working and going to school helped me decide that I truly enjoy the variety of aspects marketing has to offer and wanted to take it to the next level after graduating.

How long have you been with Borsello Landscaping?

Amy Sassaman: I started working at Borsello Landscaping in March.

Do you enjoy your position so far?

Amy Sassaman: I never thought I would love a job as much as I do working here. It is hard to pick one thing I love most about the company, so I have to say a combination of the people and the environment in the office are the best. When you are treated fairly and with respect, can have an equal mix of fun and seriousness and are given tools to succeed, what’s not to love about your job?

Let Borsello Landscaping turn your landscaping vision into reality. Visit online at www.borsellolandscaping.com, or call 302-655-7359.



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