In the competitive business environment of today, one of the biggest challenges businesses face is finding ways to stand out and attract new customers. With the growth of the internet and social media, there are more ways to do that now than ever before, but press releases, which have been around in the modern form since 1906, are a traditional option that can still be quite beneficial. Using free press release distribution sites is a great way for businesses to build their brand and help improve the amount of trust customers have in not just the company, but also the particular products or services it offers.
Generally, press releases provide valuable information and quick access to the “who, what, when, and where” facts about a particular story. So whether a company wants to share information about a new product that they are about to release or just a major story about their industry in general, using free press release distribution sites to do so can be quite beneficial. The best distribution services will have major reach, and will likely also be used by journalists who might, in turn, write about the press release that a business decided to write.
For the most part, press releases should include not just the information about a particular story, but also contact information so that, if a reporter does want to follow up to get comments or more detailed reports, they can do so easily. News articles can be great for businesses who want to increase visibility, so making reporters’ jobs easy can be quite smart. So including contact information, and possibly even a “boilerplate” that includes more details about the company, is always a good idea.
One of the greatest advantages of submitting press releases is that, doing so is quite inexpensive, especially when compared to other marketing techniques. In the United States, the average cost to distribute press releases is between $250 and $1,000, which tends to be about 20% less expensive than the typical internet marketing campaign. Plus, free press release distribution sites lower that cost even more, making press releases a great tool for businesses looking to increase visibility and build a larger customer base.
Press releases have come a long way since Ivy Lee created the first, especially in regards to how they are distributed. In the past, newspapers and printed publications might have been the only option, but now, there are distribution sites and social media accounts that help businesses share their information with a massive number of consumers. As a result, press releases have maintained their role as a staple of marketing communications over time.