Free Press Release

An Interview With vendSmart Web Sales Manager, Graeme Evans

We recently had the opportunity to interview vendSmart web sales manager Graeme Evans. We learned about the business he has been with for the past four years and his vision for the future of the company.

What made you decide to start your business?

Graeme Evans: In an industry where there are so many companies, we meet customers who were unhappy with the upkeep of the machine in their workplace, the attitude of the people who serviced the machines, and the lack of stock in some machines.

Whilst we know there can be good reasons for some things, we believe that customer service is paramount; a friendly and professional merchandiser attending to the needs of the customer is not too much to ask for.

Can you describe your business to us?

Graeme Evans: We are a vending company committed to giving ou Continue reading “An Interview With vendSmart Web Sales Manager, Graeme Evans”

An Interview with Protorquetoolscom Managing Partner Derek Griffin

We recently had a chance to sit down with Derek Griffin, managing partner of ProTorqueTools.com, to discuss his business and his background.

Why was it that made you decide to start your own business?

Derek Griffin: We became aware of a market need to provide a better, more intuitive way to serve the torque tool market with a website that delivered a user experience that was specifically designed for the different versions of very similar tools. In a given torque wrench style, there could be a dozen variations and the end user needs to be able to see those differences in tool size, drive size, and torque range easily to make their buying process easier.

We felt that if we delivered this higher level, more professional experience, we would capture market share and be successful with this business. The strat Continue reading “An Interview with Protorquetoolscom Managing Partner Derek Griffin”

An Interview With Jesse Case of SKYGATE MEDIA

Jesse Case is the Creative Director of SKYGATE MEDIA, which has been impressing its clients for more than five years with its SEO, 3D animation, and website development services. We sat down with Jesse to learn a little bit about what it is like to run this growing company.

Can you tell us why you decided to start your own business?

Jesse Case: To build a foundation for a better life! And to actualize our design potential and offer this to the world. I also wanted to learn about one of the fastest growing, hardest to keep up with and most complex industries.

Can you describe your business to us, for those who may not be familiar?

Jesse Case: Skygate Media provides high end solutions for graphic design, website design, development, modeling, 3D animation, and SEO marketing and strategy implementation glo Continue reading “An Interview With Jesse Case of SKYGATE MEDIA”

An Interview with Bill and Melissa Ginn of Presto Air, LLC

We recently had the opportunity to interview Presto Air, LLC owners Bill and Melissa Ginn, where we learned a little about their background and the HVAC business they created together three years ago.

So why did you decide to go into business together, besides the desire to make money?

Bill Ginn: Honestly, we really just wanted to stop working for the man! Going into business ourselves and becoming our own boss was the best way to make that happen.

Can you describe your business and your niche to us?

Melissa Ginn: Our business is HVAC, pure and simple. It was fairly easy for us to find our niche, since Bill has done this for over 20 years. I have an extensive background in customer service. Between the two of us, we are able to cover everything necessary to run our business.

Have you ever ma Continue reading “An Interview with Bill and Melissa Ginn of Presto Air, LLC”

Dos and Don’ts of Press Releases in the Digital Age

Is your business struggling to harness the increase in web traffic and revenue that online PR news can generate? Just like any other content produced and placed on the web, there are some rules that online press releases should follow in order to be seen and in order to engage people. Here are the Dos and Do Nots of successful press releases on the web.

Dos

Implement SEO in Your Releases

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Just like anything else published online, your press releases should be optimized to appear in search engine results from Google, Bing!, and others. By making use of effective meta-tagging, URL optimization, and smart keywords in your content, you will necessarily improve your visibility in searches. Since, according to Search Continue reading “Dos and Don’ts of Press Releases in the Digital Age”